Conor Grennan

📊 Hundreds of queries to ChatGPT and Perplexity reveal AI's approach to search. For discovery queries, AI favors review aggregators—Perplexity (16.4%), ChatGPT (20.9%)—and Wikipedia (42.9% for both). Validation queries prioritize brand/vendor sites, while comparison queries (X vs. Y) rely on third-party sources. Informational queries trust Wikipedia (42.9%). Review-seeking queries reveal Perplexity's preference for YouTube and ChatGPT's for publisher reviews. Optimize content for these platforms to enhance visibility.