I just witnessed the future of travel booking – and it's both fascinating and terrifying for traditional platforms. | David Ciccarelli
📅 Last week in Muskoka, Ontario, ChatGPT's Agent Mode was tested for booking a lake house getaway at $10/night. In 4 minutes, it discovered Lake.com, verified availability, and summarized booking details, needing human help only for account creation and payment. With 117K bot visits logged in 30 days, AI-driven travel booking is real and transformative. Companies must embrace bots, simplify processes, and streamline booking to stay competitive as AI reshapes consumer behavior in travel.
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