How lodging companies are taking a page from Amazon
🛒 Relentless.com, originally registered by Jeff Bezos, redirects to Amazon, the world's most-trafficked retail website with over 2.5 billion monthly visitors. Founded in 1994, Amazon started as a book seller before search engines like Google existed. In a 1997 letter to shareholders, Bezos emphasized Amazon's customer-focused approach. Lodging giants like Marriott, Hilton, Hyatt, and IHG are now expanding their offerings beyond traditional lodging, following Amazon's example of offering everything to everyone. Marriott began as a root beer stand, showcasing the necessity of adaptation. As of 2025, the top five hotel companies aim to be more agile in their ventures, echoing Bezos' strategy.
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