As 2025 barrels forward, HOTELS speaks with industry experts to gauge the top trends and topics of the year
🏨 Brian Chesky, CEO of Airbnb, predicts a profound impact of AI on the world, comparing it to the Industrial Revolution. Hotel industry leaders expect AI to transform guest experiences, with GenAI delivering hyper-personalized services. In 2025, a burst in group travel and stability in interest rates have been observed. Luxury and lifestyle travel is expected to grow to $369 billion by 2032. Environmental consciousness is pushing for sustainable practices. Eighty percent of investors plan to maintain or increase their capital investment in hotels over the next 12 months. The wellbeing trend continues to rise post-COVID, with a demand for holistic retreats. Interest rates and infrastructure developments, like in oil and gas markets, are influencing hotel industry transactions. Hilton anticipates GenAI to change booking processes in the coming years, while the return of Asian travelers, especially the Chinese, to pre-COVID levels remains uncertain. Overall, industry resilience and adaptability are highlighted for 2025.
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