OTAs are nowhere to be found in AI Mode (almost). A sneak peek at new research from Propellic – Travel Marketing coming next week shows most clicks going to operator or brand sites, and less than… | Douglas Quinby | 16 comments
🗺️ Propellic's new research, releasing next week, reveals that in AI Mode, less than 10% of clicks go to OTAs like Viator and GetYourGuide. Most links direct to operator sites, blogs, or Google business listings. This shift is surprising given OTAs' dominance in traditional search. The findings highlight Google listings' growing importance for operators. Research credits go to Brennen Bliss and Eric Van Buskirk. Full results will be discussed in a webinar on Tuesday, September 9.
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