Posts by author

e.koureli1

154 posts

A 1914 department store becomes a 2026 growth signal for Líbere Hospitality Group

🏢 Líbere Hospitality Group has acquired a historic building on Church Street in Liverpool ONE, originally designed in 1914 by Gerald de Courcy Fraser. It's being converted into a 148-key serviced apartment scheme with 141 units and seven coffee-station studios. Líbere operates across 5 countries and 16 cities. In 2025, it managed 28 assets, hosting 227,174 guests. This Liverpool project follows expansion into Italy and plans to increase its Paris capacity to 19 apartments.
View Post
Share
View Post
  • 3 min

Ruby tests its lean luxury thesis in Italy’s deepest market

📍 Ruby Group's Milan venture will feature a 128-room hotel, scheduled for 2028 in the Isola district as the third Italian property. This aligns with their dense European urban market strategy, debuted in Rome. Supported by a partnership with IHG Hotels & Resorts, Ruby uses a "Lean Luxury" model for efficient growth. The initiative reinforces Ruby's position in high-liquidity markets, bolstered by collaboration with Kervis SGR for urban redevelopment.
View Post
Share

Noted Collection: Can IHG stand out in a crowded tier?

📈 InterContinental Hotels Group PLC (IHG) targets launching the Noted Collection, a premium brand aimed at capturing over 150 hotels globally in the next decade. Targeting 2.3 million independent upscale rooms worldwide, this move caters to owners of unique hotels seeking brand affiliation but not prescriptive models. Leveraging 160 million IHG One Rewards members, the strategy enhances premium segment positioning and emphasizes conversion growth amid new-build constraints. Chief Executive Elie Maalouf highlights owner interest in platform advantage.
View Post
Share

As pipelines swell, Nikki Beach Hospitality tightens brand control

📈 Julie Desvaux became the global marketing head for Nikki Beach in early 2026, as the brand expands in Antigua, Muscat, Ras Al Khaimah, and Baku. Her role focuses on brand coherence, digital capability, and cross-market distribution alignment. With over 20 years of experience, Desvaux has held senior roles at Les Airelles, Groupe Barrière, and Compagnie Lebon. Her strategic vision is crucial as Nikki Beach launches new lifestyle hotels and reinforces its brand governance across international markets.
View Post
Share