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e.koureli1

158 posts

As pipelines swell, Nikki Beach Hospitality tightens brand control

📈 Julie Desvaux became the global marketing head for Nikki Beach in early 2026, as the brand expands in Antigua, Muscat, Ras Al Khaimah, and Baku. Her role focuses on brand coherence, digital capability, and cross-market distribution alignment. With over 20 years of experience, Desvaux has held senior roles at Les Airelles, Groupe Barrière, and Compagnie Lebon. Her strategic vision is crucial as Nikki Beach launches new lifestyle hotels and reinforces its brand governance across international markets.
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Cannes takes control of its off-season narrative

🏠 Cannes is deploying its “Cannes in Winter” strategy for the second year, from November 2025 to April 2026, targeting France, the UK, Italy, Germany, and Scandinavia. With 374 panels aiming for over five million impressions, the campaign spans Paris metro and airports like Geneva and Frankfurt. Partnering with Booking.com, it taps into 30 million monthly visitors. A special focus includes Valentine’s Day, with Staycation and VeryChic to bolster hotel performance in the off-season.
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Reposition first, expand later: Ascott’s UK Playbook

🏨 On Granby Street near Leicester railway station, the Grand Hotel, built in the early 1900s, reopens with 104 uniquely designed rooms and event spaces, including Kings Hall for 300 guests. Managed by The Ascott Limited, it blends Art Deco and local traditions. O.W at The Grand offers local cuisine, boosting non-room revenue. This heritage-led approach supports Ascott's selective European growth, showcasing heritage as a growth strategy in mature markets.
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Which city comes next in MEININGER’s expansion?

🏨 The Liberties, Dublin, is set to welcome a MEININGER hotel in April 2028 featuring 232 rooms and 811 beds. This project aligns with Dublin’s urban regeneration efforts and MEININGER's hybrid hotel-hostel model, which operates in 36 locations. Dublin becomes the eighth city under development in their European expansion, with a target of 50 locations. This initiative responds to the city's high hotel occupancy and cultural appeal, enhancing accommodation diversity.
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