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Hotel group performance: the battle now rages over the ecosystem as well as the pipeline

Here is a factual summary of the information you provided: 📈 Marriott International, Hilton Worldwide, Accor, and Hyatt have reported on their loyalty programs in their 2025 financial results. The market remains buoyant, yet they face intense competition to retain customers within their ecosystems.

Hotel group performance: the battle now rages over the ecosystem as well as the pipeline

This article was written by HospitalityOn. Click here to read the original article The transformation of hotel business models has profoundly shifted the centre of gravity of value creation. As…

1 min

Eduardo Bosch, LHG ‘Our plan is not a communication exercise, but the result of in-depth work’

📈 Eduardo Bosch outlines Louvre Hotels Group's strategic plan developments since Federico Gonzalez Tejera's initiation over two and a half years ago. Actions include enhancing relations with shareholder Jin Jiang and launching a multi-million euro PR campaign in France. The group is strengthening ties with franchise partners and aims to expand in the economy and midscale hotel segments.

1 min

J-Y Minet, Accor : “If you master purpose, value proposition and personality, you build brands that are future-proof”

💸 Midscale and economy segments account for nearly 70% of Accor's portfolio. Jean-Yves Minet emphasizes the importance of brand execution for strategic advantage. He discusses with Hospitality ON the role of purpose, discipline, and consistency in building long-term value across Accor's global network.

1 min

Extendam and Experimental strengthen their value-add strategy in Portugal

🌏 Extendam and the Experimental Group have acquired Quinta da Comporta in Portugal as part of their lifestyle hospitality investment strategy in Southern Europe. This move follows the launch of their investment vehicle and focuses on assets with high repositioning potential in leisure destinations.

2 min

Extendam and Experimental strengthen their value-add strategy in Portugal

🏨 Extendam and Experimental, who initiated a hotel-focused fund in 2024, acquired Quinta da Comporta in Portugal’s high-end tourism region. The property, south of Lisbon, features 73 accommodations, dining areas, and a spa. By late 2026, they plan to add 16 villas. This move aligns with Portugal's growing hotel investment appeal, with other major projects underway, such as Marugal's collaboration with Christian Louboutin and Covivio's Porto development.

3 min

ALL Accor puts ChatGPT in its members’ pockets

💻 Accor has launched its ALL loyalty program within ChatGPT, partnering with OpenAI to offer conversational interactions for destination searches and offers. This integration aims to capture traveler intentions early and enhance ALL's visibility. Alix Boulnois emphasizes serving guests where they are. Accor sees generative AI as a tool to achieve business goals and manage customer relationships effectively. The initiative enriches Accor's digital ecosystem, complementing existing channels without replacing them.

1 min

Trevium, S4BT’s new in-house financial platform for business travel

🚀 S4BT has launched Trevium, an innovative solution for financial operations in business travel. Created for travel agencies, corporate clients, and hotels, it aims to streamline processes. This comes as business travel recovers selectively, with increasing cost control pressures. Trevium is central to S4BT’s strategy to enhance the business travel value chain.

Ruby Hotels’ first U.S. opening marks the outcome of a three-year partnership build with IHG

📍 In 2013, Michael Struck launched Ruby Hotels. At that time, IHG had 6 brands and 170,000 rooms worldwide. Post-COVID, Ruby Hotels is expanding with its first U.S. location, Ruby Hotel Chicago. Announced by IHG Hotels and Resorts, this opening signifies Ruby's entry into the American market after nearly three years of collaboration with IHG, highlighting the impact of strategic alliances in the hospitality industry.

Ruby Hotels’ first U.S. opening marks the outcome of a three-year partnership build with IHG

🏨 In 2027, Ruby Hotels will debut its first U.S. location in a historic 22-story building in downtown Chicago, featuring 412 rooms. This project, targeting urban travelers, is developed in partnership with local real estate stakeholders and supported by IHG for distribution and loyalty. Ruby aims to expand in dense metropolitan markets with high entry barriers, maintaining its brand identity through an IHG partnership, enhancing growth without operational compromise.

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