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e.tulliez

100 posts

BonjourSauvage: ‘It’s all about hotel comfort, with services that have become essential for customers.’

💻 Alexis Baquerin, co-founder of BonjourSauvage, is reshaping hospitality by merging accommodations with local culture and experiences. This innovative approach aims to enhance economic value for investors and hotel partners. BonjourSauvage seeks to create a new hospitality model, providing immersive cultural encounters while boosting local economies. This project is part of a broader trend driven by new-generation entrepreneurs to redefine how travelers engage with their destinations, emphasizing authenticity and economic benefits.
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  • 2 min

Mag HON 362-363: Luxury clients are deploying new behaviors

💰 Luxury clientele has diversified, with 35% of the market now consisting of Mass Affluents and Luxury Seekers, whose wealth ranges from USD 100,000 to USD 1 million. Millionaires Next Door (USD 1 to 5 million) and HNWIs (USD 5 to 30 million) prioritize non-ostentatious luxury, personalized travel, and cultural experiences. Ultra-HNWIs (over USD 30 million) demand rarity, time efficiency, and transformative experiences. Generational shifts, driven by Millennials and Gen Z, are redefining luxury expectations.
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Mag HON 362-363: Luxury clients are deploying new behaviors

📈 Profound generational shifts redefine luxury beyond mere possession, focusing on experiences, meaning, and personal transformation. Diverse client bases, from "aspiring luxury" to Ultra-HNWI, drive demand with high expectations for sustainability, seamless technology, and emotional engagement. Luxury hospitality must strategically adapt to this fragmented demand landscape to remain relevant.
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Mag HON 362-363: The world grew wealthier again in 2024, but the overall picture is mixed

💸 Global wealth has surged since 2000, growing at a compound annual rate of 3.4%, despite a 2022 dip. In 2023, the EMEA region led the rebound, while 2024 highlighted North America's growth, supported by a stable US dollar. The US and China comprise over 50% of personal wealth in 56 markets, with disparity between regions. UBS's Global Wealth Report indicates a steady decline in those with under $10,000 and anticipates continued growth this decade.
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Mag HON 362-363: The world grew wealthier again in 2024, but the overall picture is mixed

📊 In 2023, the social divide persists globally, with statistics indicating a growing gap between the wealthy and others. Recent studies reveal that the top 1% holds over 50% of the world’s wealth, up from 45% in 2010. Economic disparities are most pronounced in urban areas, with cities like New York and London showing the starkest wealth differences. Factors contributing include policy decisions favoring the rich, globalization, and technological advancements.
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Facing land scarcity, hospitality is recycling the city

🏨 In 2019, The Standard London transformed Camden Town Hall into a hotel. Madame Rêve followed in 2021 in the La Poste du Louvre. By 2025, over 20% of the workforce adopted remote work, prompting hotel conversions of abandoned office spaces. Savills highlights the economic benefits: hotels bolster local economies, sustain employment, and generate tax revenue. Hotel conversions align with ZAN and ESG goals, offering investors resilient, eco-friendly opportunities with lower environmental impacts than new builds.
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