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e.tulliez

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December 2025: European hotels deliver a final sparkle ahead of 2026

📍 In December, European hotels saw a RevPAR increase of +6.1% to €80.2, with occupancy rising by +2.2 percentage points to 63.7% and average rates increasing by +2.4% to €125.8. The Spain–France–Italy trio and the Alpine arc drove this growth, while corporate markets like Germany and parts of Benelux showed mixed results. December acted as a year-end boost for hoteliers, benefiting from high-demand periods and premium customers.
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December 2025: European hotels deliver a final sparkle ahead of 2026

🌍 France joined the leading hospitality markets in December 2025 with a RevPAR growth of 8.5%, close to Spain's 5.7% and Italy's 7.3%. In Spain, Madrid's RevPAR increased by 9.1%, while Bilbao saw a 14.7% rise. Italy's Rome led with a 14.5% gain, and Venice saw a 10.8% increase. The Alpine arc showed strong growth, with Austria up 13.2% and Switzerland 9.2%. The UK grew modestly at 1.8%, while Germany's RevPAR rose by 3.3%.
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December 2025: a strong year-end for French hoteliers

📈 Paris and Greater Paris saw a RevPAR increase of +8.4% and +14.4% respectively in December 2025. France's national RevPAR rose by +1.4% to €84.0 for the year. Paris led with a +4.4% rise, while Greater Paris fell by -8.6%. Early January 2026 showed Paris with +11.7% RevPAR. Regions like Île-de-France, Provence-Alpes-Côte d’Azur, and Auvergne-Rhône-Alpes experienced growth, while Corsica and Bourgogne-Franche-Comté saw declines.
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BonjourSauvage: ‘It’s all about hotel comfort, with services that have become essential for customers.’

💻 Alexis Baquerin, co-founder of BonjourSauvage, is reshaping hospitality by merging accommodations with local culture and experiences. This innovative approach aims to enhance economic value for investors and hotel partners. BonjourSauvage seeks to create a new hospitality model, providing immersive cultural encounters while boosting local economies. This project is part of a broader trend driven by new-generation entrepreneurs to redefine how travelers engage with their destinations, emphasizing authenticity and economic benefits.
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Mag HON 362-363: Luxury clients are deploying new behaviors

📈 Profound generational shifts redefine luxury beyond mere possession, focusing on experiences, meaning, and personal transformation. Diverse client bases, from "aspiring luxury" to Ultra-HNWI, drive demand with high expectations for sustainability, seamless technology, and emotional engagement. Luxury hospitality must strategically adapt to this fragmented demand landscape to remain relevant.
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