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e.tulliez

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‘The brand attracts institutional investors seeking structured and profitable projects’

📰 Pauline Oster, Vice-President & Executive Director Europe & North Africa for TRIBE, highlights the essence of the brand. Launched in 2019 in Australia, TRIBE focuses on creating modern, hybrid, and connected midscale hotels that integrate into local communities. As of now, the brand is riding high, emphasizing its commitment to innovation and connectivity within the hospitality industry.
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  • 2 min

‘The brand attracts institutional investors seeking structured and profitable projects’

🏨 By 2030, TRIBE aims to have 100 hotels in Europe, with 60 already open or in development. These hotels serve as hybrid spaces for sleeping, working, and socializing, featuring “Social Hubs” open all day. Located in prime areas like capital and cultural cities, TRIBE's flexible model includes new builds and conversions, supported by the Accor group for distribution and purchasing. Catering, emphasized through drinks and events, boosts both attraction and profitability.
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Hospitality brands: still a strong value proposition for investors

📈 In April 2024, Arnoud Vink joined Louvre Hotels Group as Chief Development Officer, aiming to accelerate growth and strengthen partnerships. Vink, with over 20 years of experience in international asset development and degrees from Delft University of Technology and HEC Paris, focuses on expanding the group's multi-brand portfolio globally. The Louvre Hotels Group plans to modernize its model to enhance appeal and value. Vink will discuss future milestones at the Hospitality Asset Forum.
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  • 3 min

Here we are: Best Technological Operational Support Innovation

📈 Founded in 2019, Encore Mieux operates eight hotels in France, using the Nestor.OS system. Over 40,000 guests have experienced their Hotels with 52% direct bookings. By 2028, they plan 50 hotels and wider Nestor.OS availability. IHCL's I-LEAP, launched in September 2024, saved over 13,000 hours and impacted costs by ₹120–150 crore. Louvre Hotels' Booster launched in late 2023, with 92% satisfaction and 1,300 users. Marriott's ACU program saved 25,000 hours in two months. Radisson's Dream Machine launched in 2024 for innovative meetings.
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Why is hospitality asset so attractive for investors?

📈 In 2024, the hotel sector achieved the highest capital return among all real estate sectors with +2.2%. Béatrice Guedj, Director of Research & Innovation at Swiss Life Asset Managers France since 2018, is also the Scientific Director of a research chair with EDHEC-Risk Institute since 2021. This chair focuses on real estate investment solutions, particularly in the French SCPI market. Key discussions include geographic markets, investor dynamics, and diversification strategies.
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