Enseo

📶 2025 North America Hotel Guest Satisfaction Index highlights WiFi quality as a top driver of satisfaction. 68% use in-room TV, and 60% demand traditional channels, second to WiFi. In-room tech boosts personalization, driving 8-12% revenue gains in spas and dining. Tech efficiency reduces maintenance costs by 35% and increases ADR premiums by 3-5%. Effective execution yields payback within 18 months. Reliable tech promotes guest loyalty and satisfaction.

📺 Skift research indicates that about 70% of hotel guests prefer technology for a personalized and comfortable stay. In 2024, it is essential for hoteliers to use TV customization technologies to enhance guest satisfaction and increase revenue. This includes property content management systems for up-to-date in-room TV content, direct messaging for personalized communication and promotions, dedicated promotional TV channels for event enhancement and additional revenue, and group upsell opportunities through hotel control. These tools help hotels stand out, build loyalty, and ensure the hotel's offerings align with their brand goals.