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Posts by author

eric lutz

4 posts
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  • 2 min

Hospitality has a trust crisis, and last week proved it. Last week, my post about the Sonder x Marriott fallout unexpectedly went viral. Almost 230,000 people saw it. Hundreds commented. Manyโ€ฆ | eric lutz ๐Ÿซ’

  • eric lutz
  • 22 November 2025
Hospitality has a trust crisis, and last week proved it. Last week, my post about the Sonder x Marriott fallout unexpectedly went viral. Almost 230,000 people saw it. Hundreds commented.…
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  • 2 min

Sonder Inc. x Marriott International: ๐—ง๐—ต๐—ฒ ๐—ฅ๐—ฒ๐—ฎ๐—น ๐—ฆ๐˜๐—ผ๐—ฟ๐˜† ๐—œ๐˜€๐—ป'๐˜ ๐˜๐—ต๐—ฒ ๐—•๐—ฟ๐—ฒ๐—ฎ๐—ธ๐˜‚๐—ฝ Everyone in hospitality has now seen the news about the Sonder x Marriott dissolution, but what Iโ€ฆ | eric lutz ๐Ÿซ’ | 59 comments

  • eric lutz
  • 15 November 2025
Sonder Inc. x Marriott International: ๐—ง๐—ต๐—ฒ ๐—ฅ๐—ฒ๐—ฎ๐—น ๐—ฆ๐˜๐—ผ๐—ฟ๐˜† ๐—œ๐˜€๐—ป’๐˜ ๐˜๐—ต๐—ฒ ๐—•๐—ฟ๐—ฒ๐—ฎ๐—ธ๐˜‚๐—ฝ Everyone in hospitality has now seen the news about the Sonder x Marriott dissolution, but what I haven’t seen…
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  • 2 min

The Target “Wake Up Call” That Every Hotel Needs To Hear

  • eric lutz
  • 5 September 2025
I’ve been studying Target‘s unraveling this week, and I can’t seem to get retail out of my mind. Not because I particularly care about retail, but because I see our…
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  • 2 min

The Hotel Marketing Revolution & Why the Future Belongs to DTC-Thinking Hospitality Brands.

  • eric lutz
  • 5 June 2025
Barry Sternlicht just issued a wake-up call at NYU IHIF : independent brands are coming for the big hotel chains. He’s right, but the playbook they’re using isn’t new. It’s…
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