Eugenia Dunaeva

🗺️ FITUR 2026, held in Madrid last week, marked five years since the last major industry gathering. Despite AI's presence, there was little groundbreaking adoption. Notable AI innovations included Trip.com's travel companion for real-time support in Shanghai, Otonomous' AI-curated hotel experiences in Las Vegas, and Sherpa°’s AI documentation assistant embedded with airlines like Air Canada and Lufthansa. These innovations aim to enhance travel experiences by offering practical, personalized, and frictionless solutions.