Frances Kiradjian

🏨 Ian Schrager is maintaining control of his boutique hotel brand's identity by partnering with Highgate for operational purposes, without Highgate being a consumer-facing brand. He retains creative ownership while demonstrating that boutique hotels can scale and professionalize while preserving their essence. Schrager, a supporter of BLLA, first spoke at the Boutique Hotel Investment Conference in 2013. His strategy exemplifies founder-led, design-driven, independent hospitality.