Carlos Rodriguez Jr. Named CEO of Driftwood Capital as Company Expands Luxury and International Ventures with $3.5 Billion Assets Under Management
🏨 On January 22, Driftwood Capital appointed Carlos Rodriguez Jr. as CEO, succeeding Carlos Rodriguez Sr., who became executive chairman. Since co-founding in 2015, the duo grew Driftwood to manage $3.5 billion in assets and 90 hotels. In 2025, they restructured for growth and launched a luxury division. Targeting international expansion, they aim for Costa Rica, Mexico, and the Caribbean, enhancing cost-effective renovations and leveraging financing capabilities. The company scaled from a $50 million to a $2.5 billion GP fund.
Share
