\Rates GPT @ The Moment of Decision\ In case you’re curious about why Rate Gain would buy Sojern for $250 Million…. The answer may partially rest in the never ending battle for hotels to reduce the… | Glenn Turner
🏨 RateGain acquires Sojern for $250 million to help hotels bypass OTA's dominance. The DewDrop Inn, a 150-room hotel in Miami, illustrates the change. Traditionally, hotels paid OTA commissions of 15–20% by maintaining rate parity. Now, AI assists travelers, offering private rates via RateGain’s tech, avoiding 15% commissions. Sojern’s data identifies high-value customers. Public rate: $189; private AI rate: $169 with breakfast. This strategy diminishes OTA leverage and strengthens direct bookings.
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