Guest Contributor

Hidden in plain sight: How hotels can monetize non-room spaces and amenities

Pre-COVID vs. post-COVID continues to be a key industry comparison. While a prior generation focused on the impact of 9/11, another industry black swan event imprinted on our industry’s psyche,…

View Post

Smaller teams, smarter support: Why fractional finance teams are a win for hotels

Why hotels are rethinking the cost of full-time finance teams—and how fractional, on-demand support is shaping the future of hospitality back-office operations. In 2025, the hotel industry is facing another…

View Post

View Post

4 min

Forecasting the impact of the 2026 World Cup on North America lodging

The FIFA World Cup returns to North America for the first time in more than three decades in the summer of 2026 and on such a large scale that it…

View Post

View Post

3 min

How soft brand hotels became a winning formula for independents and lodging companies

Soft brand hotels, or independent properties affiliated with major hospitality groups, have become almost as ubiquitous as their hard brand siblings. With soft brands, hotels maintain their individual character and…

View Post

View Post

4 min

The digital future of procurement in hospitality

From shopping to shipping, new trends and solutions in inventory management are helping to transform the guest experience. Counting inventory by hand? Ordering products from different websites? Collecting paper receipts?…

View Post

View Post

4 min

How overcoming supply challenges improves the guest experience

Outdated procurement policies are a liability for the hospitality industry. Digital trends and transformations in supply ordering and delivery herald a more efficient future. ____________________________________________________________________________________________________________ There is an adage that haunts…

View Post

View Post

4 min

Taking stock: Decoding luxury and upper-upscale hotel investment patterns

The U.S. luxury and upper-upscale hotel sectors have undergone remarkable transformations over the last 10 years, shaped by economic cycles, changing consumer preferences and global events. Analysis of JLL’s comprehensive…

View Post