How qualitative survey data can enhance the guest experience analysis
🏨 In hospitality, guest and employee feedback is crucial. Surveys aim for actionable insights, balancing quantitative metrics with qualitative stories. Net Promoter Score (NPS) benefits from an open-ended follow-up question. AI tools now analyze qualitative data, enhancing decision-making. Best practices for surveys include brevity, strategic timing, and prompt analysis. George Polyard, VP of Customer Experience at ComOps, underscores the value of qualitative feedback for continuous improvement in hospitality.
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