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Guest Post: The next travel scandal won’t be a fake review, it’ll be a fake hotel

🚪 Over 500 UK travelers lost a combined £370,000 to fake hotel bookings between June 2023 and September 2024, as reported by The Guardian. Fraudsters exploit legitimate-looking sites, aided by the rise of AI agents which lack real-time verification capabilities. A proposed solution, a verified agentic web, aims to restore trust in online bookings by authenticating hotel rates and content, allowing travelers and hotels to interact with certainty.
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Guest Post: AI’s personalisation challenge

📈 AI has improved post-booking guest interactions in the short-term rental industry by automating responses and personalizing recommendations. However, AI struggles with pre-booking inquiries due to lack of detailed guest data, leading to generic responses and missed opportunities. Personalization is critical at this stage to encourage bookings and set expectations. Enriching AI with detailed property information and local insights can bridge the personalization gap. Updated guidebooks integrated with property management systems can enhance AI's effectiveness. The industry's challenge is to provide AI with accurate, detailed information to create genuine, tailored pre-booking experiences and reduce AI "hallucinations" for reliability.
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Guest Post: Is this the end of the one-day…

📅 Business travel spending is set to surpass 2019 figures, reaching $1.5 trillion in 2024. One-day business trips have declined to 5% popularity while 3-5 day trips now comprise 40%, with two-night stays at 32%. This trend is driven by increased focus on productivity, wellbeing, and environmental considerations, with over 70% of companies implementing sustainability initiatives in their travel policies. The shift away from one-day trips is also influenced by economic factors, as business travel costs rise, and operational reasons, given their vulnerability to disruptions. Longer trips are merging with leisure, benefiting related industries financially.
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Guest Post: What to price an air ticket?

🎵 Oasis' reunion in 2025 was marred by fans' outrage over dynamic pricing by official vendors and resale sites. The British government promised action. The travel industry, like airlines, uses dynamic pricing, especially during school holidays. This controversial method adjusts prices based on real-time demand, benefiting certain travelers while displeasing others. Legacy revenue management systems fail to accurately forecast since the pandemic. While dynamic pricing may lead to customer complaints, it's seen as a realistic way to ensure airlines and travel companies stay profitable and offer fair prices.
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