RateGain Highlights Findings from Sojern’s 2026 State of Destination Marketing Report: Measuring Economic Impact Ranks as DMOs’ Top Priority Amid AI Disruption
📈 India, 18th February 2026: RateGain Travel Technologies Limited's Sojern unveiled its "State of Destination Marketing 2026" report, analyzing insights from 350+ DMOs. Conversion metrics (72%), economic impact (72%), and engagement data (41%) are now pivotal. In North America, 79% of DMOs prioritize hotel room nights. AI adoption is rising, with 66% of DMOs leveraging it for content creation. Despite AI's growing role, only 9% of DMOs report advanced personalization in marketing efforts. Paid social remains dominant, with 88% adoption.
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