HOTELSMag.com - 10 Minutes News for Hoteliers

1 min

Red Roof names SVP of operations and SVP of commercial strategy

🏠 Red Roof has appointed Tim Lipka as senior VP of operations. Lipka, with over 10 years in brand leadership, was VP at G6 Hospitality and has 25+ years in operations roles. He'll be based in Columbus, Ohio. Shanna Wright, promoted to senior VP of commercial strategy, will lead marketing and distribution. Both appointments highlight Red Roof’s leadership strength, aiming for business growth.

2 min

Aimbridge adds voco Sandpiperin Port St. Lucie

🏖 Aimbridge Hospitality has added the 335-key voco Sandpiper All-Inclusive Resort by IHG in Port St. Lucie, Florida to its portfolio. The $50 million renovation, starting early 2026, will transform the property with refreshed guest rooms, six dining concepts, and expanded amenities. Owned by Sandpiper Bay Resort Holdings LLC, the resort will feature sports facilities and meeting spaces. Located 45 minutes from Palm Beach, it’s the first U.S. all-inclusive under this brand.

1 min

Margaritaville Beach Resort Nassau appoints new GM

🏝️ Margaritaville Beach Resort Nassau has appointed Shyam Lalu as the new general manager. Lalu, with over 15 years of experience, has worked with Hyatt, The Ritz-Carlton, and Hilton. His previous roles included director of food and beverage at Amara Resort and Spa, and general manager positions in Dallas and Los Angeles. Lalu aims to enhance guest experiences and team development at the Nassau resort.

2 min

Viceroy Hotels debuts luxury lodges in Africa

🌍 Viceroy Hotels expands into Africa by opening three safari lodges: Thorntree River Lodge and Lolebezi in Zambia, and Atzaró Okavango Camp in Botswana. Located in Mosi-oa-Tunya National Park and Lower Zambezi National Park, with access to Victoria Falls and Okavango Delta, offering wildlife safaris and cultural experiences. Accommodations feature private plunge pools, spas, and yoga decks. Arash Azarbarzin, CEO, highlights this as a milestone in Viceroy’s global growth.

3 min

How tech-enhanced stargazing is becoming the next premium hotel amenity

🔭 In 2025, 62% of travelers plan stargazing trips, positioning it as a top trend in luxury hospitality. Last year, Chez Bruno in Provence, France, introduced a smart telescope, boosting guest experiences and revenue. Locations from Fiji to Yosemite are adopting this trend, offering unique celestial activities. Hotels use smart telescopes for effortless stargazing, enhancing guest engagement and social media appeal. Astrotourism could soon rival traditional hospitality offerings, offering a new competitive edge in an evolving industry.

4 min

How the demise of Sonder shared commonality with WeWork

💸 Sonder, with 7,500 furnished units across 37 cities, filed for Chapter 7 on November 14, 2025. After forming an alliance in August 2024, Marriott ended its licensing with Sonder. Similar to WeWork, Sonder’s collapse stemmed from unsustainable fixed-cost lease agreements, raising $839 million in VC funding. Sonder’s strategy relied on rapid revenue growth via leasing, leading to structural unprofitability when economic conditions shifted. Pedan’s Kasa group acquired multiple ex-Sonder properties, including three in Florida, Nashville, and Detroit.

Margin Call: Hotel profits stabilize, but costs rise in the Americas

💰 Year-to-date as of August 2025, hotel profits show mixed results. Middle East leads in GOPPAR at $103.61, followed by the Americas at $92.78, Europe at $83.60, and Asia-Pacific at $52.50. The Americas' growth is slowing with only a 1.9% GOPPAR increase, despite a 3.2% revenue rise. Payroll costs grew by 8.3% in ultra-luxury hotels, squeezing margins. The region's flow-through is 20%, with rising costs outpacing revenue, challenging hotels to find new revenue streams.

The Diplomat Beach Resort, Curio Collection by Hilton names new GM

🏨 Hilton has appointed John Trovato as general manager of The Diplomat Beach Resort, Curio Collection in South Florida. Trovato will lead the 1,000-room resort's transformation to the Signia by Hilton brand, set to be completed in May 2026. With 30+ years in hotel management and a history of leading $100M renovations, he also serves as president of the Florida Restaurant and Lodging Association – Monroe County.

IHG to open Crowne Plaza Multan in Pakistan

🏨 IHG Hotels & Resorts will open Crowne Plaza Multan in early 2028, located in Multan, Pakistan's 6th largest city, 330 miles south of Islamabad. Situated along Bosan and Mattital Roads, the 200-key hotel will feature all-day dining, meeting spaces, a fitness center, and a pool. This development, part of the Serene Tower project, aims to meet the demand for premium hospitality and contribute to the city's urban transformation.

6 min

10 insights shaping wellness in hospitality

🏃‍♀️ The $6.3 trillion wellness economy is growing, with wellness tourism reaching over $830 billion and outpacing general tourism. Travelers often spend up to 175% more on wellness trips. The WELL Standard has certified 6 billion square feet for wellness. The article emphasizes the need for inclusive wellness initiatives targeting Gen X and integrating employee wellbeing. It also suggests exploring spiritual wellness and considering a Chief Wellness Officer role in hospitality.

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