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Igor Pikulik

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  • 2 min

If your team is exhausted but the guest experience still feels inconsistent, it’s probably not a people problem. It’s digital fragmentation. Backed by research (I did it so you don't have to), this… | Igor Pikulik

  • Igor Pikulik
  • 22 January 2026
📈 Aligning strategy, structure, culture, and accountability for superior customer experience is key to gaining a competitive advantage. Organizations must decentralize decision-making, empower frontline employees, and focus on customer experience as a primary value source. A well-focused strategy prioritizes a single value, aligning structure, culture, and operations. Regularly rethinking strategies helps adapt to changes, remove ambiguities, and sustain growth. Leadership should ensure every decision considers customer impact, acting as Chief Experience Officers.
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