Ira Vouk MBA

💸 Google introduced the Universal Commerce Protocol (#UCP) to enable AI agents to manage shopping journeys. Partnering with major retailers like Shopify, Walmart, Target, and Etsy, UCP allows shared AI infrastructure for product discovery, checkout, and support. Over 20 companies, including Visa, Mastercard, and American Express, endorsed it. Google is adding native checkout in Search and Gemini, with Business Agents in Search offering personalized interactions. Stripe and Adyen, key payment providers, are included.