TIME Hotels Boosts AI-led strategy for 2026
💻 TIME Hotels, 2026, strategic focus on AI and digital transformation for growth. Expanding in Middle East, Africa, Asia; currently 17 hotels, 3,000 keys, with 12 new properties and 5,000 keys planned. Emphasis on digitalisation, mobile-first, AI-powered services, and enhanced cybersecurity. Partnerships with Shiji Group, Amadeus for cloud-based management, and CRM solutions to improve service and efficiency. Expanding brand portfolio: VIVI, HALO, Rotella. CEO Mohamed Awadalla highlights AI’s role in decision-making and guest engagement.
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