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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
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Posts by author

Isaac French

65 posts
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  • 3 min

Why I’m on Social Media in the First Place

  • Isaac French
  • 10 November 2025
This past week I was poignantly reminded of why I’m on social media in the first place. You put a signal out there through the things you share. Then you…
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  • 3 min

Why I’m on Social Media in the First Place

  • Isaac French
  • 10 November 2025
This past week I was poignantly reminded of why I’m on social media in the first place. You put a signal out there through the things you share. Then you…
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  • 2 min

They Raised $1M in Five Weeks (with no investors)

  • Isaac French
  • 29 October 2025
Then disaster struck. A small but vocal group of local CAVE people (citizens against virtually everything) got angry that short term rentals were being developed in the area and organized…
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  • 2 min

What Cheesemaking Taught Me About Art & Business

  • Isaac French
  • 21 October 2025
The point was learning to love the process. I think it was my mom’s idea, but once I got “forced in,” I was all in. I wanted to be a…
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  • 2 min

The Best Room in the House (that hardly exists anymore)

  • Isaac French
  • 14 October 2025
As I sat there, I realized the concept of a good sunroom checks all the boxes for me – the things I can’t stop talking about: a small, manageable space…
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  • 2 min

The Best Room in the House (that hardly exists anymore)

  • Isaac French
  • 14 October 2025
As I sat there, I realized the concept of a good sunroom checks all the boxes for me – the things I can’t stop talking about: a small, manageable space…
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  • 2 min

The Arrivals Gate

  • Isaac French
  • 7 October 2025
A few evenings ago, I found myself stepping off a plane again. I was returning from another country, so I had to go through customs. It had been a while…
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  • 3 min

There’s No Place Like Home

  • Isaac French
  • 23 September 2025
A couple days ago, I stepped off another plane and into the balmy Texas heat. Scanning the long line of slow-moving cars, I finally spotted our silver RAV4 headed my…
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  • 2 min

The Art of Building Without Borrowing

  • Isaac French
  • 9 September 2025
In 2017, a mysterious fire lookout appeared on Airbnb in the mountains of north Idaho, just an hour from where I lived. It booked almost solid for over a year…
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  • 2 min

We Paid $3,000 for an Old Train Car Full of Cats

  • Isaac French
  • 2 September 2025
But it gets even better… While driving one day that spring, my dad spotted an old caboose on the side of the road. He stopped to inquire, and found out…
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