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Posts by author

Isaac French

70 posts
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  • 2 min

Do Things That Don’t Scale

  • Isaac French
  • 22 December 2025
— But why have I chosen to spend a considerable chunk of my time this year doing all these portraits? It’s not because I finally had the right space (that…
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  • 3 min

Bring on the Mess!

  • Isaac French
  • 22 December 2025
It felt so good. Pulled me back more than twenty years. I remember as a kid walking next door to my grandma Jan’s little house, where she taught all of…
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  • 5 min

I Need to Confess Something

  • Isaac French
  • 10 December 2025
I need to confess something. And I don’t say that lightly. It’s a real problem, and I want to talk about it. Ever since I “graduated” from physical labor a…
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  • 2 min

Thanksgiving Belongs to Us

  • Isaac French
  • 25 November 2025
Thanksgiving has always been my favorite holiday. There’s just something about that Thursday in late November that always warms my heart and memory like nothing else quite does. It falls…
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  • 1 min

The Old Farm We’re Restoring

  • Isaac French
  • 19 November 2025
Next door sat a hundred-year-old farmhouse, “updated” in the ‘60s or ‘70s. But after stripping all that obnoxious faux paneling and vinyl siding, we found another gem beneath. My brothers…
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  • 3 min

Why I’m on Social Media in the First Place

  • Isaac French
  • 10 November 2025
This past week I was poignantly reminded of why I’m on social media in the first place. You put a signal out there through the things you share. Then you…
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  • 3 min

Why I’m on Social Media in the First Place

  • Isaac French
  • 10 November 2025
This past week I was poignantly reminded of why I’m on social media in the first place. You put a signal out there through the things you share. Then you…
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  • 2 min

They Raised $1M in Five Weeks (with no investors)

  • Isaac French
  • 29 October 2025
Then disaster struck. A small but vocal group of local CAVE people (citizens against virtually everything) got angry that short term rentals were being developed in the area and organized…
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  • 2 min

What Cheesemaking Taught Me About Art & Business

  • Isaac French
  • 21 October 2025
The point was learning to love the process. I think it was my mom’s idea, but once I got “forced in,” I was all in. I wanted to be a…
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  • 2 min

The Best Room in the House (that hardly exists anymore)

  • Isaac French
  • 14 October 2025
As I sat there, I realized the concept of a good sunroom checks all the boxes for me – the things I can’t stop talking about: a small, manageable space…
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