Long Menus, Mediocre Meals
Business (and life) works the same way. Excellence is rare. There’s so much mediocrity out in the world. Drive down the road, walk the aisles of your grocery store, browse…
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Posts by author
Isaac French
38 posts
Our Marketing Department? The First 20 Guests…
1. build something worth talking about Word of mouth marketing is the most successful marketing method in history. Why? Because it leverages genuine trust. There’s no shortcut here. You can’t…
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What Makes a Place Unforgettable
We were raised to glorify God—the giver of all good gifts—in everything. Seen and the unseen, big and small. Helen was raised much the same way, and together we aim…
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Small Gestures, Big Memories
These are just a handful of stories. As I write, more and more flood my memory—too many to include. The magic in each of these experiences is the same: someone…
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World’s Best Treehouses (Part 2)
KOJA – Fiskars, Finland Designed by Kristian Talvitie in collaboration with Polestar (the electric car company!), KOJA is a compact sustainable treehouse designed to minimize environmental impact while maximizing wonder.…
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World’s Best Treehouses
A perfect Spring day. “To walk in nature is to witness a thousand miracles.” — Mary Davis Don’t ever take this for granted, I reminded myself. While all of nature’s…
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The Wisdom of Trees
our orchard “Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” —Martin Luther A few new faces here from the…
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Airport Bathrooms to Mexican Cantinas…
unexpected harmonies A focus of this newsletter is how to craft beautiful spaces and deliver exceptional hospitality. Bringing beauty into the world is our shared mission. But today, I want…
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World’s Most Terrifying Hotel?
And then came the question of lodging. the visionaries Enter Nardo and Luis—two young dreamers with backgrounds in highline (high-altitude balancing) and a passion for untapped niches. Their unlikely partnership…
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Why I Planted 200 Fruit Trees
This is the same philosophy that guided the creation of The Nook: creating spaces that inspire creation. Nature’s a huge component of that. At minimum, it’s the canvas, and many…
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