New Findings from Sprits Brand Mermaid Reveals a Nation Exploring Lower-Strength Drinks and Cocktails
🍹 British drinkers are shifting towards moderation, with 48% never participating in Dry January and 50% not setting resolutions around drinking. Mermaid, an Isle of Wight spirits producer, highlights that 57% quit Dry January by January 10th. There's a growing interest in lower-strength cocktails, but 39% find them hard to find. Mermaid introduces "Low Tide" cocktails with ABV ranging from 2.7% to 3.3%, catering to this trend while maintaining flavor and sophistication.
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