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Jamie Bruce

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  • 3 min

Seven Strategies for Driving Group Business at Lifestyle and Luxury Properties

  • Jamie Bruce
  • 6 January 2026
🏨 Who? Luxury and lifestyle hotels. When? Ongoing, with insights from 35 years of experience. Where? Notable examples include Stein Eriksen Lodge in Utah, Raffles Boston, The Maven Hotel in Denver, and Hotel Polaris in Colorado Springs. What? Key strategies to enhance group business include personalized concierge programs, distinctive venues, culinary creativity, seamless technology integration, wellness, and authentic partnerships. How? By offering unique experiences, enhancing service, and leveraging local culture, hotels improve guest satisfaction and engagement.
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