Jennifer Axness

🏨 Amadeus surveyed 100 global hotel leaders from ten markets for its "Travel Technology Investment Trends 2024" research. All respondents plan to invest in digital media, with 33% allocating $50,001-$100,000 and 21% spending over $100,000. Digital campaigns are prioritized to target profitable audiences, with 41% praising data-driven ads for reaching new guests. One King West Hotel & Residence increased revenue per booking by +57% via digital ads. AI is embraced by 98% of hoteliers, seeing its potential to enhance operations, including Capital Region USA boosting visitors with AI-based ads.