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Jennifer Hill

6 posts
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  • 3 min

Rethinking ‘Safe’ Investments: Exploring Tier 2 and Tier 3 Markets for Development

🏨 In July 2025, Abilene's Guest-Paid RevPAR soared 70%, from $59.73 to $101.41, illustrating the potential of smaller markets. Madison also saw a 13% RevPAR increase, reaching $102.10, thanks to its balanced demand from government, education, and healthcare sectors. Kalibri's data indicates smaller markets often outperform larger cities in profitability by emphasizing direct bookings. Lodging Econometrics reports 6,280 U.S. hotel projects in the pipeline, with significant activity in secondary and tertiary cities.
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  • 4 min

Revisiting Customer Acquisition Cost Management in Hospitality: Preparing for 2025

💸 As 2024 ends, the hospitality industry focuses on guest acquisition costs, significant for profitability. In the U.S., these costs range from 15%-25% of guest paid revenue, second to labor at over 30%. New strategies involve comprehensive data integration, predictive analytics, machine learning, and sophisticated reporting for optimizing acquisition costs. Kalibri Labs' innovative "OTB Signals" module utilizes submarket comparisons for actionable insights. The approach emphasizes targeting profitable business mix and real-time decision-making to maximize profitability.
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