Why every hotel should connect their PMS and CRM
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Integrating Property Management Systems (PMS) and Customer Relationship Management (CRM) enhances guest experiences and increases team productivity. Personalization includes assigning favorite rooms, adjusting minibars for teetotalers, and sending pre-booking links for restaurant regulars. Data from PMS and CRM helps prioritize high-revenue corporate accounts and identify loyal guests for rewards. Segmentation enables targeted marketing, while PMS-CRM integration boosts efficiency and reduces errors. Mews has developed a two-way connection with Salesforce to leverage guest data for personalized experiences and operational efficiency.
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