🚨 Why the sudden and more aggressive push for “Rate Parity” from the major OTAs? Short answer: they might be freaking out. Here’s why 👇 Gary Vee said something recently that clicked for me: AI… | Josh Guerra
💸 In response to AI-driven booking trends, major OTAs are intensifying their "Rate Parity" efforts, fearing losing price-sensitive bookings. Strategies may include banning individual property names, conducting manual audits, and enforcing API restrictions. Property managers should focus on enhancing guest experiences, boasting a high NPS like Fieldtrip's 87. Strategies include smart email marketing, creative pricing, evolving SEO, social media leverage, and diverse OTA usage. Fieldtrip's ~50k followers demonstrate social media potential for new revenue.
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