How Operational Insight Fuels Commercial Success in Hospitality – Oscar Serrano, UMusic Hospitality
📃 Oscar Serrano shares insights on leveraging operational experience for commercial strategy in the hospitality sector. Growing up in Majorca, a tourism hub, he emphasizes understanding operations to enhance guest experiences and business outcomes. His approach impacts sales, marketing, and brand development at UMusic Hospitality. This highlights the importance of focusing on the guest journey for commercial success.
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