Juan Campdera

📦 89% of marketers say gifting enhances influencer relationships. 62% of consumers watch unboxing videos before purchasing. PR kits face logistics challenges like limited runs, tight deadlines, and high shipping costs. Assign unique UTM links for impact tracking. A strong concept turns the kit into a mini-campaign. Include hero products and new launches. Design memorable unboxing experiences with custom packaging. Emphasize sustainability with eco-friendly materials. Brands like Briogeo, Glossier, and Sol de Janeiro are featured.