I walked out of FITUR last week with one overwhelming conclusion: the way travellers discover and book is changing faster than the industry realises. The data speaks for itself: ~55% of travellers… | Juan Destribats
✈️ Last week at FITUR, it was revealed that 55% of travelers now use AI, like ChatGPT, to plan their trips. Traditional booking methods are fading as AI handles availability, policies, prices, and recommendations. Notably, Expedia increased conversion by 35% with AI-powered search. The shift towards “agentic booking” is expected by 2026. Companies failing to integrate AI risk becoming obsolete, while those embracing it will thrive. Collaboration with Clicktotravel aims to enhance AI-native hotel presence.
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