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Posts by author

Julien Frachisse

2 posts
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  • 3 min

Unlocking the True Potential of Your Hotel’s Sales Campaigns

  • Julien Frachisse
  • 9 October 2024
📈 Access to real-time insights and comparative analysis of sales campaigns is crucial for hotel revenue optimization. By analyzing pre- and post-campaign performance, hotels can identify the most responsive customer segments. Data-driven decisions and advanced analytics tools, such as those offered by Thynk, empower commercial teams to craft more effective campaigns and adjust strategies quickly. These tools help hotels uncover opportunities, mitigate risks, and align sales efforts with business goals, making data-backed decisions a necessity in the competitive hospitality industry.
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  • 6 min

6 Ways to Use Data Analytics to Enhance Hotel Operations

  • Julien Frachisse
  • 23 July 2024
Data analytics is a valuable tool for businesses in the hospitality industry. Hotels are leveraging data analytics to stay competitive and enhance their operations. Using data analytics, hotels can gain…
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