Juozas Kaziukenas

🛒 Commerce on ChatGPT: 53% of shopping-related prompts trigger web searches, unlike less than 10% for other tasks. ChatGPT relies on web searches to gather information and select products instead of using its AI model to directly answer commerce-related questions.

📈 AI x Commerce in 2025: Explore nine key stories about AI's role in commerce. Discover the reality of AI adoption, understand agentic commerce, learn from past failures, and see why this time is different. Uncover what's missing in customer experiences and how AI integrates into shopping today. Identify the players (three agent types), find out who controls the access point, question the sustainability of ad-funded models, and understand why AI selling tools are revolutionary.

🛒 Shopify stores, including Glossier, SKIMS, and Spanx, are now live on ChatGPT. Users can make purchases via a new black Buy button without leaving the platform. This feature was announced nearly two months ago alongside an Etsy integration and briefly tested three weeks ago. Currently, there is no support for Shop Pay or Afterpay installment payments. While functional, issues such as incorrect product categorization and missing discount information persist. Glossier faces challenges with customer retargeting and marketing communication restrictions.

🛒 OpenAI's Instant Checkout, launched in October 2025, enables over 1 million Shopify merchant purchases (e.g., Glossier, Skims, Spanx, Vuori) directly within ChatGPT, revolutionizing e-commerce. This frictionless process eliminates redirects and abandoned carts, offering AI-powered discovery and conversational commerce. Users can describe needs, and ChatGPT suggests and completes purchases. This could redefine e-commerce, challenging platforms like Amazon by merging AI assistance with shopping in a seamless experience.

🛒 OpenAI now offers in-app checkout for Etsy and Shopify merchants, announced in September 2025. Shoppers can complete purchases through ChatGPT, though interactions remain non-agentic, requiring user decisions. Merchants incur a small fee on completed purchases, but the service remains free for users and does not influence product prices. ChatGPT's integration excludes major retailers like Amazon and Walmart, focusing on smaller platforms. The model might adapt to include ads or sponsored listings in the future.