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k.fytaki

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Monthly summary of the hotel openings map: October 2025

📅 October saw significant developments in hotel openings worldwide. The monthly recap highlights the most active regions and countries with strong momentum in the hospitality sector. This strategic overview helps identify emerging trends and dynamics, crucial for informed decision-making and staying competitive in the industry. Keep an eye on this essential analysis to navigate the future of hospitality effectively.
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Monthly summary of the hotel openings map: October 2025

🏨 October 2025: Amid global instability, the hotel industry grew since 2022, remaining resilient due to diverse operating levers. Record vacancy rates hit 19% in the US and 8.4% in Europe. The residential sector struggles with a 15% drop in major city transactions. 176 hotel projects identified; Europe and Africa lead with 40%, followed by Asia-Pacific at 31% and the Americas at 28%. Growth is seen in major cities and emerging markets like Poland and Vietnam.
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Essendi acquires full ownership of ibis Edinburgh Centre South Bridge

🏨 Essendi has acquired full ownership of the 259-room ibis Edinburgh Centre South Bridge, in Edinburgh, UK. Essendi, which already operated the hotel, now controls the underlying real estate, aiming to enhance portfolio value and efficiency in the economy and midscale segments. The acquisition includes additional tenants: a second hotel, café, supermarket, and bar. This move aligns with Essendi's strategy to own high-performing assets and improve operational margins across Europe.
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Omni Hotels & Resorts appoints Laura McKoy as Chief Creative Officer

🏨 Laura Trussell McKoy has been named Chief Creative Officer of Omni Hotels & Resorts. Since joining in February 2007, she has significantly influenced Omni’s design direction, initially as Director of Interior Design. McKoy established the Omni Design Studio and has held key roles, elevating the brand's design standards. Before Omni, she worked with CNL Hotels in Orlando and BBGM in Washington, D.C., and has a Bachelor of Science from The University of Alabama. Omni also appointed Adam Hayashi as Chief Revenue Officer, highlighting a focus on creativity and revenue optimization.
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Whitbread expands Premier Inn presence with new Bath city centre hotel

🏨 Premier Inn plans to open a 152-room hotel in Bath by 2028. Located within a 10-minute walk from Bath Spa station and the Roman Baths, the hotel will increase Bath's budget room supply to over 250. Construction starts in 2026. Whitbread, owner of Premier Inn, aims for a BREEAM ‘Excellent’ rating and net-zero carbon emissions by 2040. This expansion is part of Whitbread's strategy to reach 125,000 rooms across the UK and Ireland.
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Dalata Hotel Group: Expansion boost along with strong H1 2025 results

📈 Dalata reported a 5% decline in adjusted EBITDA due to lower RevPAR and inflation costs, with a €19.6 million profit after tax. Free cash flow is strong at €45.7 million. New acquisitions include Clayton Hotels in Berlin and Madrid. Dalata plans to add over 1,000 rooms globally. Assets are valued at €1.8 billion. The proposed acquisition by Pandox offers €6.45 per share, a 49.7% premium, pending shareholder approval on September 11, 2025.
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Barceló acquires 80% stake in Rusticae, expanding in rural tourism

💸 Founded in 1996, Rusticae manages 210 properties in Spain, Portugal, Morocco, Andorra, and Italy, focusing on upscale rural tourism. Barceló's acquisition marks a strategic expansion into this niche. CEO Sara Sánchez retains 20% ownership, continuing leadership as founders Carlota Mateos and Isabel Llorens step down. Barceló reported a €7.5 billion turnover in 2024, a 56% net profit increase, and debt elimination. Rusticae emphasizes sustainability and cultural tourism, offering over 100 local experiences.
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