Kate Harden-England1

🏩 Generative AI is a top priority for 46% of over 300 travel industry leaders surveyed for Amadeus' 2025 report, with 61% prioritization in Asia Pacific. Over half (51%) believe Generative AI already significantly impacts the travel industry, with 36% expecting this within a year, and 41% have necessary budgets and resources. Key hurdles include data security (35%), lack of expertise (34%), and data quality (33%). Leading uses include digital assistance (53%) and activity recommendations (48%).

📈 Deloitte reports brands offering AR experiences are 41% more likely to be considered by consumers. Booking.com’s 2024 Sustainable Travel Report reveals 46% of customers prefer sustainable accommodation, with 75% desiring to travel more sustainably within the next year. Shep Hyken notes 81% of consumers favor companies providing personalized experiences. Marketing automation enables travel companies to adapt to growing demands for customized content across various channels without increasing budgets or resources.