Generative AI ‘top priority’ for travel…
🏩 Generative AI is a top priority for 46% of over 300 travel industry leaders surveyed for Amadeus' 2025 report, with 61% prioritization in Asia Pacific. Over half (51%) believe Generative AI already significantly impacts the travel industry, with 36% expecting this within a year, and 41% have necessary budgets and resources. Key hurdles include data security (35%), lack of expertise (34%), and data quality (33%). Leading uses include digital assistance (53%) and activity recommendations (48%).
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