Kate Harden-England1

📡 Philippine Airlines (PAL) partners with Amadeus to enhance customer experience with a tech stack transformation initiated in 2018, focusing on personalized services for international and domestic flights. Amadeus to revamp PAL's website, manage cloud hosting, and improve Mabuhay Miles loyalty program with modern UI, targeted promotions, and partner network expansion. The collaboration features a digital lab and competency center to drive ongoing innovation. PAL's President, Captain Stanley Ng, highlights the partnership's role in PAL's digital strategy. Amadeus EVP Javier Laforgue emphasizes the commitment to optimize PAL's online presence and loyalty program.

🏨 Journey partners with Valor Hospitality to boost guest experience at Northern Ireland's only 5-star resort, Dunluce Lodge, and Scotland's Seaton House near St Andrews' Old Course. Dunluce Lodge integrates Journey's e-Commerce platform and digital marketing, aiming to lead in luxury hospitality in Northern Ireland. Seaton House focuses on brand visibility and authentic Scottish experiences, setting a luxury standard in Scotland. Both properties anticipate outstanding results from the partnership committed to innovation and guest service excellence.

✈ European low-cost airline Ryanair has partnered with Trip.com, a leading travel service provider, to expand its "Approved OTA" program. Trip.com Group's platforms, including TrainPal and Vayama, now offer Ryanair's low-fare flights. This follows Ryanair's previous partnerships with lastminute.com, On the Beach, Tui, Loveholidays, Kiwi.com, and Etraveli earlier in the year. The deal ensures Trip.com customers have direct access to bookings and essential flight information without extra verification. Bookings through Trip.com will begin in the coming weeks.

🏖️ FitMont, a global payment orchestration platform, revealed survey findings on European online travel booking habits, highlighting that 1 in 10 travelers faced refund issues on canceled holidays. 67% rarely review policies pre-booking, 33% are deterred by hidden fees, 14% are loyal due to rewards, 20% find travel booking more complicated than retail, and 25% prefer transparent cost companies. Seamless payment options like Apple Pay and Klarna may enhance travel firms' appeal, particularly among younger demographics, by simplifying the booking process and being upfront about costs.

💸 Profitroom is offering free digital health checks for hoteliers amid 100,000 hospitality vacancies as reported by the Office for National Statistics. The "Profitroom On Tour" events run from September 9-12, targeting areas with high job vacancies like hospitality, trailing service industries, human health, social work, wholesale, and retail trade. Stops include St Michaels Resort, Cornwall (Sept 9, 5pm); Woolacombe Bay Hotel, Devon (Sept 10, 5pm); Stratton House Hotel, Cotswolds (Sept 11, 5pm); The Great House, Sonning (Sept 12, 6pm). Insights from tech experts aim to help optimize digital presence and boost operations against staffing challenges.