Kate Harden-England1

📅 In 2024, over 75,000 people traveled with WeRoad, marking a 60% increase from the previous year. Italy remains the main market, contributing 25% of business, with expectations of international business increasing to 35-40% in the following year. The UK market has proven to be the most competitive, with high marketing costs and a saturated market of experienced players. WeRoad focuses on community engagement through events and partnerships, like with Manchester young professionals. WeRoad.co.uk is moving its platform to WeRoad.com to unify English-speaking customer itineraries and simplify operations. The company has nearly 3,000 coordinators (a 50% growth) and emphasizes the importance of customer satisfaction. The Series B funding round closed at 18 million euros. WeRoad is developing a consumer app and expanding with new weekend itineraries, thematic trips, and a city strategy for community events.

🏕️ Tour Marbella, leveraging Bókun's software, generated 54% of annual bookings through OTAs and the Bókun system. The tour operator also secured seven supplier contracts and 16 reseller agreements. The partnership aims to differentiate in a competitive market and has resulted in increased brand exposure and revenue for Tour Marbella, with Bókun's platform making operations more efficient.