Kelvin Kong

🏨 In 2026, OTAs like Booking.com and Expedia act as digital marketplaces, charging 15%-30% commissions for bookings. They aggregate options for easy price comparison and invest billions in user experience. Users benefit from bundling services, loyalty perks, and AI assistance for tailored travel planning. However, these platforms also pose cost challenges for providers. New platforms like IsWhere offer a $100 monthly fee for unlimited promotions, emphasizing the ongoing balance between direct booking and OTA convenience.