Kevin Indig

🏖️ Propellic, a digital marketing agency, sponsors access to travel industry insights. The travel industry is expected to grow in 2024 but at a slower rate compared to last year, with recovery from the pandemic noted. Companies like Booking.com, Marriott, United, and American Airlines lead the market with new strategies such as flight routes and upselling. AI is impacting SEO with nearly every Online Travel Agency (OTA) launching AI trip planners and Google showing AI Overviews in 6% of queries. The travel sector comprises about 5% of total industry visibility with a 6.9% increase since December 2022. Global travel demand almost reached pre-pandemic levels at 96% with a 11% increase in global tourists compared to 2023. U.S. air passenger growth is at +6%, with foreign visits up 24%. Demand for U.S. hotel rooms decreased by 1%, while short-term rentals saw a 1% increase. Search volume for travel reached record highs in 2024, with all-inclusive resort keywords growing between 10 and 36%. OTA SEO visibility is dominated by Airbnb, Hotels.com, and Booking, with Marriott outperforming in SEO traffic. American Airlines leads in organic traffic, with Delta and United earning 85% of profits in the U.S. airline industry through upselling. Spirit Airlines filed for bankruptcy with a stock decline of -99% since early