Koen Karsbergen

✈️ Indirect distribution is crucial for airline profitability, involving GDS, PSS, ATPCO, and others. GDSs, once airline-owned, are now cost centers, often bypassed by low-cost carriers. They monopolize offer creation and run on outdated architecture. Ticketing logic impacts revenue flow, with misalignment affecting cash flow. Some airlines optimize distribution to earn more per passenger. The guide helps strategy, finance, and commercial teams understand distribution's impact on costs, customer experience, and revenue.