Lana Cook

6 min

Reclaim lost revenue: How hotel retargeting ads capture direct bookings

Most travelers don’t book a hotel on their first visit to a website. Instead, they bounce between tabs, compare rates, and disappear without a trace. Failing to stay top-of-mind means…

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What’s next for the hospitality workforce: Experts weigh in

Hospitality stands at a crossroads. Hotels worldwide are grappling with a labor crisis, facing vacancies, high turnover rates, and fierce competition to recruit new employees. While the COVID-19 pandemic didn’t cause…

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5 min

PMax for Travel Goals: Maximizing direct bookings with AI-powered ads

In the battle for direct bookings, hotels face intense competition from OTAs’ marketing power in the online space. In 2024, the four largest players—Expedia Group, Booking Holdings, Airbnb, and Trip.com…

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7 min

PMS UX explained: How good design transforms hotel operations

A bustling hotel lobby with guests queuing to check in is already a challenge for front desk staff. Now, add a difficult-to-use property management system (PMS) to the mix, causing…

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7 min

Combatting turnover: How hotels can improve retention in 2025

Cloudbeds’ 2025 PMS User Experience report found that the average churn rate in the hospitality industry was 40.5%. Across five countries, churn was lowest in Canada (28%) and highest in…

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6 min

Guest profiles: Enabling personalized marketing & guest experiences

Understanding your guests shouldn’t feel like solving a puzzle. Yet, many hoteliers find themselves attempting to piece together guest insights from fragmented systems and disjointed data. The result? Missed opportunities…

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6 min

Empowering hotel teams: How multi-modal AI transforms operations

Imagine you have a new employee working at the front desk of your cozy hotel in the Alps. A guest, freshly landed, sends a message: “I heard you have rooms…

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