Posts by author
Lana Cook
19 posts
USALI explained: The standard behind hotel reporting
The average hotel manages hundreds of revenue and cost items. While allocation methods may not alter your actual profit, they can dramatically influence how performance is measured and perceived, especially…
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Reclaim lost revenue: How hotel retargeting ads capture direct bookings
Most travelers don’t book a hotel on their first visit to a website. Instead, they bounce between tabs, compare rates, and disappear without a trace. Failing to stay top-of-mind means…
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What’s next for the hospitality workforce: Experts weigh in
Hospitality stands at a crossroads. Hotels worldwide are grappling with a labor crisis, facing vacancies, high turnover rates, and fierce competition to recruit new employees. While the COVID-19 pandemic didn’t cause…
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PMax for Travel Goals: Maximizing direct bookings with AI-powered ads
In the battle for direct bookings, hotels face intense competition from OTAs’ marketing power in the online space. In 2024, the four largest players—Expedia Group, Booking Holdings, Airbnb, and Trip.com…
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PMS UX explained: How good design transforms hotel operations
A bustling hotel lobby with guests queuing to check in is already a challenge for front desk staff. Now, add a difficult-to-use property management system (PMS) to the mix, causing…
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Combatting turnover: How hotels can improve retention in 2025
Cloudbeds’ 2025 PMS User Experience report found that the average churn rate in the hospitality industry was 40.5%. Across five countries, churn was lowest in Canada (28%) and highest in…
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Guest profiles: Enabling personalized marketing & guest experiences
Understanding your guests shouldn’t feel like solving a puzzle. Yet, many hoteliers find themselves attempting to piece together guest insights from fragmented systems and disjointed data. The result? Missed opportunities…
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Empowering hotel teams: How multi-modal AI transforms operations
Imagine you have a new employee working at the front desk of your cozy hotel in the Alps. A guest, freshly landed, sends a message: “I heard you have rooms…
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Integrating hotel spa software to increase guest satisfaction and revenue
Having a spa on property is a luxury many travelers look forward to. But a difficult booking experience can put guests off visiting, leading to frustration instead of relaxation. Using…
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