Lana Cook

Cloudbeds’ 2025 PMS User Experience report found that the average churn rate in the hospitality industry was 40.5%. Across five countries, churn was lowest in Canada (28%) and highest in…

Understanding your guests shouldn’t feel like solving a puzzle. Yet, many hoteliers find themselves attempting to piece together guest insights from fragmented systems and disjointed data. The result? Missed opportunities…

Imagine you have a new employee working at the front desk of your cozy hotel in the Alps. A guest, freshly landed, sends a message: “I heard you have rooms…

Having a spa on property is a luxury many travelers look forward to. But a difficult booking experience can put guests off visiting, leading to frustration instead of relaxation.  Using…

For lodging professionals looking to network, discover new sales opportunities, boost credibility, and learn from industry leaders, look no further than hospitality associations.  Hospitality associations, especially for lodging businesses, are…