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10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
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  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
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Posts by author

Lana Cook

18 posts
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  • 6 min

USALI explained: The standard behind hotel reporting

  • Lana Cook
  • 26 May 2025
The average hotel manages hundreds of revenue and cost items. While allocation methods may not alter your actual profit, they can dramatically influence how performance is measured and perceived, especially…
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  • 6 min

Reclaim lost revenue: How hotel retargeting ads capture direct bookings 

  • Lana Cook
  • 8 April 2025
Most travelers don’t book a hotel on their first visit to a website. Instead, they bounce between tabs, compare rates, and disappear without a trace. Failing to stay top-of-mind means…
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What’s next for the hospitality workforce: Experts weigh in

  • Lana Cook
  • 6 April 2025
Hospitality stands at a crossroads. Hotels worldwide are grappling with a labor crisis, facing vacancies, high turnover rates, and fierce competition to recruit new employees. While the COVID-19 pandemic didn’t cause…
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  • 5 min

PMax for Travel Goals: Maximizing direct bookings with AI-powered ads

  • Lana Cook
  • 2 April 2025
In the battle for direct bookings, hotels face intense competition from OTAs’ marketing power in the online space. In 2024, the four largest players—Expedia Group, Booking Holdings, Airbnb, and Trip.com…
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  • 7 min

PMS UX explained: How good design transforms hotel operations

  • Lana Cook
  • 12 March 2025
A bustling hotel lobby with guests queuing to check in is already a challenge for front desk staff. Now, add a difficult-to-use property management system (PMS) to the mix, causing…
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  • 7 min

Combatting turnover: How hotels can improve retention in 2025

  • Lana Cook
  • 29 January 2025
Cloudbeds’ 2025 PMS User Experience report found that the average churn rate in the hospitality industry was 40.5%. Across five countries, churn was lowest in Canada (28%) and highest in…
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  • 6 min

Guest profiles: Enabling personalized marketing & guest experiences

  • Lana Cook
  • 17 December 2024
Understanding your guests shouldn’t feel like solving a puzzle. Yet, many hoteliers find themselves attempting to piece together guest insights from fragmented systems and disjointed data. The result? Missed opportunities…
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  • 6 min

Empowering hotel teams: How multi-modal AI transforms operations

  • Lana Cook
  • 16 December 2024
Imagine you have a new employee working at the front desk of your cozy hotel in the Alps. A guest, freshly landed, sends a message: “I heard you have rooms…
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  • 8 min

Integrating hotel spa software to increase guest satisfaction and revenue 

  • Lana Cook
  • 4 December 2024
Having a spa on property is a luxury many travelers look forward to. But a difficult booking experience can put guests off visiting, leading to frustration instead of relaxation.  Using…
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54 hotel conferences and trade shows to attend in 2025

  • Lana Cook
  • 25 November 2024
The hospitality industry is constantly evolving alongside travelers’ wants and needs. One of the best ways to keep up with the latest trends, innovations, and technology is by attending industry…
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Sponsored Posts
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Last Posts
  • Cloudbeds and Busy Rooms announce partnership to unlock smarter distribution for hoteliers
    • 3 June 2025
  • Meet Allin, Alliants AI Guest Experience Feature
    • 3 June 2025
  • Marriott Opens First-Ever StudioRes Branded Hotel in Fort Myers, Florida
    • 3 June 2025
  • Michigan Central to Bring New NoMad Hotel to Detroit
    • 3 June 2025
  • LodgIQ Sponsors the HSMAI Commercial Strategy Week 2025, Co-located with HITEC in Indianapolis
    • 3 June 2025
Sponsors
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers
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