Independent and Small Properties Convert Less Than 2% of Website Visitors into Bookings, Reports HotelTechReport
🏨 Independent and small properties convert less than 2% of website visitors into bookings, meaning 98 out of every 100 visitors to a Bed and Breakfast (B&B) leave without booking a room. Indirect channels provide visibility, but choosing the right online booking engine can strengthen your direct channel and improve conversion rates. Improving direct bookings can significantly enhance profitability for B&Bs, highlighting the importance of selecting an effective booking engine solution.
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