Semrush: ChatGPT's AI visibility study reveals rebalancing of citation model | Leigh McKenzie posted on the topic | LinkedIn
🤖 Over the past quarter, Semrush conducted a major AI visibility study analyzing 230,000 prompts across ChatGPT, Google AI Mode, and Perplexity. ChatGPT notably reduced citations to Reddit and Wikipedia, indicating a shift in its citation model. Only about one-third of Reddit's rankings would have been impacted by the num=100 parameter change, suggesting a deeper recalibration. Google AI and Perplexity were stable, underlining that this shift was specific to ChatGPT aiming for more diverse and unbiased information sources.
Share