Corporate travel is a generation game
📅 Younger professionals dominate corporate travel, with Gen Z and Millennials seeking wellness and sustainability. By 2030, Gen Z will add over one billion to the workforce, preferring hotels with gyms and co-working spaces. Research shows two-thirds of UK Gen Z value sustainability, compared to 34% of Baby Boomers. Adaptation is key, as BWH Hotels saw a 19% increase in events. Initiatives like Planners Advantage and wellness options at UK hotels support evolving needs.
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