From Enhancing Guest Experiences to Strengthening Protection: How Hotels Are Using Technology to Stay Ahead
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Small hospitality businesses face challenges like economic uncertainty and rising tariffs. With 72% using AI to analyze customer data and 65% for marketing, nearly 9 in 10 are embracing AI. Cybersecurity is crucial; 54% worry about threats, and 46% use fraud prevention tools. Despite this, 76% are optimistic about their business. Investing in technology, these businesses enhance guest experiences and maintain competitive advantages.
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