Red Roof Expands Ownership Program, Adding Over 40 Women and Underserved Market Representatives Since July 2023
🏨 Red Roof's RIDE initiative, launched nearly three years ago, has added over 40 women and representatives from underserved markets to its ownership community as of July 2023. By 2025, six new "Riders" joined, learning hotel ownership fundamentals. Red Roof, partnering with Bridge, offers access to 150+ lenders. Leadership, including Lina Patel and Jaya Desai, emphasizes expanding ownership opportunities, aiming for multiunit ownership and generational wealth. Desai opened a second property in Huntsville in 2025.
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