STR, TE Slightly Adjust 2024-2025 U.S. Hotel Forecast
💰 NASHVILLE—STR and Tourism Economics adjusted their 2024-25 U.S. hotel forecast, with 2024 ADR gains downgraded by 0.1 percentage points, RevPAR steady at +2.0%, and occupancy upgraded by 0.2 percentage points. For 2025, occupancy growth projections increased by 0.2 percentage points; ADR and RevPAR forecasts remained at +2.0% and +2.6%, respectively. Economic factors may affect travel with slower growth expected in 2024 but moderate travel growth anticipated due to factors like strong household balance sheets. Midscale and economy hotels face challenges from fewer lower-income travelers, while high-income travel is constrained by increased outbound travel and a strong dollar. GOP and EBITDA margins are projected to improve slightly year over year, with 2025 labor costs forecasted to decrease, especially in upper-midscale chains, projected at $168 lower than luxury chains.
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